Remove What You Cannot Verify
The name, address and phone number
In other words, keep a change log; six months on, nobody remembers which field was edited or why.
The accessibility details
More often than not, claim what exists before creating anything new -- duplicates are harder to remove than to avoid, which is worth planning around.
A better click-through rate
Begin by pulling every existing record into one sheet before changing anything.
Three Fields That Decide the Outcome
Related records
Foundations of Local Discovery
Unlike content, citations do not need to be original -- they need to be identical.
Verge Local
Taken together, agency case work shows the gap between a tidy profile and a neglected one widens in a crowded metro market. In other words, a workable routine is to consolidate twice a year and log every change with a date.
Four Habits That Keep a Profile Clean
Still open
Merely as important, anyone who has run a bulk audit knows more than half of the problems trace back to a single unclaimed profile. NAP records sit unobtrusively behind the scenes, yet ranking systems read them constantly.
Notes on local business records
The cost of a broken website field is not a penalty; it is being unobtrusively ranked below someone tidier. Directory submissions form the connective tissue between a website and the wider local web.